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Everything in Earnst

A complete fan CRM built for independent artists. Collect fans, understand them, reach them directly — without depending on any platform.

Fan CRM

Know who your fans are

Every fan who signs up gets a rich profile: name, email, phone, city, country, and when they joined. Your fan list is yours — no algorithm controls who you can reach.

QR code & link signup

Fans scan a QR code or visit a link — no app required. They fill in their name, email, city, and phone in under 30 seconds.

Rich fan profiles

View each fan's full profile: contact info, location, engagement history, poll responses, fan score, and when they joined.

Fan ScoringPro

Know who your superfans are

Earnst automatically scores every fan based on their engagement: profile completion, opening emails, clicking links, voting in polls. Scores update in real time.

  • Every fan receives a score from 0 to 100 based on their engagement activity
  • Superfans are automatically detected when they cross the threshold
  • Scores update after each broadcast and poll interaction
  • Filter your fan list by score to find your most engaged fans
  • Score breakdown visible on each fan's profile page
  • New signups, recent email opens, link clicks, and poll votes all contribute to the score

How scoring works

+20 pts

Profile complete

+5 pts

Email opened

+10 pts

Link clicked

+8 pts

Poll voted

Fan Map

See where your fans are

Your fan map shows every fan as a pin on an interactive map. Zoom into cities, see clusters, plan your next tour around real geographic demand.

  • Interactive map with a pin for every fan who provided their location
  • Zoom into any region to see fan density
  • Fan city and country captured at signup and displayed on their profile
  • Useful for booking decisions, routing tours, and planning regional broadcasts
Email Broadcasting

Send email that lands in the inbox

Write once, reach everyone. Email broadcasts go directly to your fans — no algorithm deciding who sees it. Personalized with each fan's first name automatically.

Broadcast composer

Write your subject and body, preview how it looks, and send to all fans or a filtered segment.

Email templates

Pre-built templates for tour announcements, new releases, merch drops, general updates, thank-you messages, and seasonal messages.

A/B subject line testing

Test two subject lines against a portion of your list. The winner is automatically sent to the rest.

Scheduled sends

Write your broadcast now, schedule it to send at the right time. Set it and forget it.

  • 50 emails/month on Free. Unlimited emails on Pro and Elite.
  • Personalization: {{first_name}} is replaced with each fan's actual name
  • Link click tracking: see which fans clicked, how many times, and when
  • Open rate and delivery tracking on every broadcast
SMS BroadcastingPro

98% open rate. No comparison.

SMS messages reach fans who opted in with their phone number. No inbox competition, no spam folder, no algorithm. Pay only for what you send.

  • Send SMS broadcasts to all fans or a filtered segment
  • Dedicated phone number for each artist
  • 500 credits/mo on Pro, 1,500 on Elite — buy more anytime
  • US & Canada: 1 credit per segment. International: 3 credits per segment. MMS: 2 credits per segment.
  • A segment is 160 characters (GSM-7 charset) or 70 characters (unicode/emoji)
  • Segment count and credit estimate shown in the composer before you send
  • Warning shown when your message contains characters that increase segment count
  • STOP opt-out footer automatically appended to every SMS
  • Fans who reply STOP are automatically unsubscribed

SMS credit packs

$10

500 credits

$25

1,500 credits

$50

4,000 credits

Audience & SegmentationPro

Message exactly who you mean to

Send to your whole list or filter it down to a specific group. Target by location, fan score, or signup date. Segments apply to both email and SMS.

  • Filter fans by city, country, fan score range, or join date
  • Save segment filters and reuse them across broadcasts
  • Preview how many fans match a segment before you send
  • Send a broadcast to a specific city for a local show announcement
  • Target your top fans (score > 70) with exclusive offers
Analytics

Real signal, not vanity metrics

Every broadcast generates a detailed analytics report. See open rates, click rates, delivery status, and individual fan activity.

Broadcast analytics

Sent, delivered, opened, clicked — tracked for every broadcast. Compare performance across campaigns.

Fan-level activity

See which specific fans opened your email, clicked a link, or voted in a poll.

Superfan activity feed

See recent activity from your top fans — who engaged, what they did, and when.

Fan growth over time

Track signups over time. See which show or QR code placement drove the most fans.

Polls

Ask your fans anything

Create polls and send them inside a broadcast or share the link directly. Fans vote from their phone — no account required.

  • Create polls with up to 4 options
  • Send polls inside an email broadcast or share the poll link directly
  • 1 active poll on Free. Up to 5 active polls on Pro. Unlimited on Elite.
  • See results in real time as fans vote
  • Voting counts toward each fan's engagement score
  • Great for setlist votes, merch decisions, or city preference for routing
AI FeaturesElite

Insights you'd never find on your own

Elite plan includes AI-powered tools for writing, analyzing your fan activity, broadcast performance, and automated fan anniversary messages.

AI fan moment analysis

AI analyzes your fan activity and surfaces the moments that matter — new superfans, engagement spikes, fans at risk of going cold.

Best time to send

AI recommends the optimal send time for your next broadcast based on when your fans historically open and engage.

AI summary reports

Get a plain-language AI summary of your fanbase growth, engagement trends, and what to try next.

Fan anniversary automations

Automatically send a personalized message to each fan on the anniversary of when they joined — via email, SMS, or both.

AI-compose & polish

Generate a full message from a topic, or polish your draft — AI writes in your voice using your past messages as style reference.

Start free. Upgrade when you need to.

No credit card required. Free plan includes unlimited fans, QR signup, and 50 emails/month.