Earnst vs Sesh vs Laylo
How we compare in the music fan CRM space — and when to choose Earnst.
Positioning
| Earnst | Sesh | Laylo | |
|---|---|---|---|
| Tagline | Own your fan relationships. Know who they are, where they are, what they want. | Reach fans on their lock screen. No algorithm. | The drop platform for artists. Message your fans. Own your data. |
| Best for | Touring indie artists who want to know their fans and make better decisions (tours, setlists, drops). | Artists who want maximum visibility (wallet passes) and built-in monetization (drops, VIP, livestreams). | Artists who want scale, multi-channel (SMS, email, IG DM), and drops/RSVP as the core flow. |
| Starting price | Free (50 emails/mo); Pro $15/mo; Elite $35/mo | ~$49/mo+ | ~$25/mo+ (plus messaging) |
Feature comparison
| Feature | Earnst | Sesh | Laylo |
|---|---|---|---|
| Fan data & relationship | |||
| Rich fan profiles (favorite memory, fan-since) | |||
| Fan map (where your fans are) | |||
| Polls (what city, which song, what merch) | Limited | ||
| Fan scoring / superfan detection | Varies | ||
| Reach & delivery | |||
| Email broadcasts | |||
| SMS | |||
| Lock screen / wallet passes | |||
| Segmentation | |||
| Decisions & insights | |||
| AI summary reports | |||
| AI fan moment analysis | |||
| Best time to send | |||
| Capture & pricing | |||
| QR code + invite link signup | |||
| CSV / list import | |||
| Free tier (no card) | Trial | ||
| Unlimited fans on all plans | |||
When to choose Earnst
- You care more about knowing your fans (stories, locations, preferences) than about a single delivery channel.
- You want to decide where to play, what to drop, and what to say — using a fan map, polls, and AI insights.
- You're indie/DIY and want to start free (no credit card), then upgrade when you're ready.
- You're okay with email + SMS (no wallet passes); your edge is relationship depth and smarter decisions, not lock-screen reach.